Welcome to Blueprint magazine, a publication for the policyholders of the Arkansas Blue Cross and Blue Shield family of companies. We’re here to help you on your healthcare journey with in-depth stories and videos about people just like you. We share news and information you can use to make the most of your benefits and stay healthy, as well as updates on fun events we sponsor in Arkansas communities and heart-felt features on the amazing work of the Blue & You Foundation for a Healthier Arkansas.
In September 2019, Fredisha Goodfellow of Marion (Crittenden County in northeastern Arkansas) gave birth to her first child, Winter. While the pregnancy was low risk, the delivery was difficult and le...
The Blue & You Foundation for a Healthier Arkansas has awarded grants to three doula programs in the state.
Arkansas Blue Cross and Blue Shield helps support moms year-round to help them have a healthier pregnancy.
As we begin a new year, I am excited to share important news about the future of Arkansas Blue Cross and Blue Shield — and what it means for you, our valued members.
Let the sunshine in to avoid Seasonal Affective Disorder (SAD)
Customer service representatives, case managers, social workers and sales staff are just a call or click away.
We want to hear about your health-related goals for 2026 and any advice, tips, and tricks you have that can help others. You could win a basket of wintertime comfort and joy.
Telehealth: A doctor's visit is just a call or click away
Have you looked closely at your prescription medication labels? There is a lot of information in that tiny space. Here’s a breakdown of what each section means.
Pharmacists have long been trusted healthcare providers, and now, thanks to recent changes in Arkansas law and expansions of your health plan’s coverage, they can help even more.
Sharon Allen and Bob Shoptaw, who, together, served Arkansas Blue Cross and Blue Shield for more than 80 years, were among the 2025 inductees into the Arkansas Insurance Hall of Fame in October.
Your health and well-being are important to us, and we want you to feel confident in the resources, benefits, and support available through your plan. We’re committed to supporting you through every...
Get care where and when you need it
If you have questions or concerns about your Medicare, individual or family health plan, we're here to help.
Being a caregiver for a loved one is an important job – and it can be a tough one. Caregivers help meet their loved ones’ health needs while still allowing them to enjoy the comforts of home.
Do you have the Inside Track on health insurance? Arkansas Blue Cross and Blue Shield challenges you to test your knowledge of health insurance.
As we enter the fall season and prepare for open enrollment, we recognize that rising healthcare costs, shifting regulations and economic pressures have created turbulence in the healthcare marketplac...