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Blueprint Magazine

Welcome to Blueprint magazine, a publication for the policyholders of the Arkansas Blue Cross and Blue Shield family of companies. We’re here to help you on your healthcare journey with in-depth stories and videos about people just like you. We share news and information you can use to make the most of your benefits and stay healthy, as well as updates on fun events we sponsor in Arkansas communities and heart-felt features on the amazing work of the Blue & You Foundation for a Healthier Arkansas.

Spring 2026

Spring 2026

Featured articles

Minding young minds

  • April 9, 2026

Arkansas’s children are struggling with mental and behavioral health issues. Read how the Blue & You Foundation supports the organizations helping them, and how you can connect with these resources....

With you through ups and downs

  • April 8, 2026

When a domestic abuse survivor struggled to build a new life after a stroke, Arkansas Blue Cross case managers and social workers helped her overcome mental and physical obstacles. Learn how they can ...

Helped a friend? Tell us and win!

  • April 8, 2026

Share the ways you help a loved one or a friend if they are struggling with mental health issues for a chance to win a gift basket.

More articles

Get screened for colon cancer

  • by Mark T. Jansen, M.D., Chief Medical Officer
  • April 8, 2026

Colon cancer is the second-leading cause of cancer death in the United States, but why is it so deadly? A big reason is that it often causes no symptoms, or the symptoms can be easily ignored until th...

Winter 2026

Featured articles

Two women, a baby … and a strong bond

  • By Linda S. Haymes | Photographs by Cindy Momchilov/Camera Work Photography
  • January 23, 2026

In September 2019, Fredisha Goodfellow of Marion (Crittenden County in northeastern Arkansas) gave birth to her first child, Winter. While the pregnancy was low risk, the delivery was difficult and le...

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