In early August, nearly a dozen CEOs and representatives from local businesses and institutions got soaked under a fountain in North Little Rock’s Argenta Plaza to make a splash for cash at the 2024 ALS CEO Soak.
The event raised $80,000 for research advocacy and care for patients facing amyotrophic lateral sclerosis, a progressive neurodegenerative disease that affects the nerve cells in the brain and spinal cord.
Curtis Barnett, president and CEO of Arkansas Blue Cross and Blue Shield, chaired the event. Tommy May, a former board member for Arkansas Blue Cross who has been living with ALS for 18 years, was honored at the event and spoke of his dedication to supporting others with the disease.
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