Arkansas Blue Cross and Blue Shield financial information privacy notice

June 14, 2024

Arkansas Blue Cross and Blue Shield and its affiliates (including HMO Partners, Inc. d/b/a Health Advantage) understand how important it is to protect your private information. Because of the nature of our business, we often must collect highly personal information. We are committed to maintaining, securing, and protecting that information.

Customer Information

Arkansas Blue Cross and its affiliates compile only the information necessary to provide services that you (our members) request and to administer your business. We collect nonpublic personal financial information (any information that can be tied back to a specific person and is gathered by any source that is not publicly available) from:

Applications for insurance coverage. The application includes information such as your name, address, personal identifiers such as your Social Security number, and medical information that you authorize us to collect.
Your payment history and related financial transactions. This information is generated from the purchase and use of your coverage.
Your membership status. This information is related to your standing as a member.

Sharing of Information

Arkansas Blue Cross and its affiliates do not disclose, and do not wish to reserve the right to disclose, nonpublic personal information about you to our affiliates or other parties except as permitted or required by law. In some instances, Arkansas Blue Cross and its affiliates may provide personally identifiable information about you to affiliates or other third parties. This information includes (but is not limited to) your name, postal and email addresses, telephone numbers and related nonpublic financial information. Such information may be shared with our affiliates and/or third parties:

To service or process products that you have requested.
To provide information as permitted and required by law to accrediting agencies.
To provide information to comply with federal, state or local laws in an administrative or judicial process.
To provide information to a business associate (including one of our affiliated companies) in the process of serving our health plans, sponsoring groups and you, our members.

How We Protect Your Information

Arkansas Blue Cross and its affiliates use various security mechanisms to protect your personal data, including electronic and physical measures and company policies that limit employee access to nonpublic personal financial information. Improper access to and/or use of confidential information by an Arkansas Blue Cross employee can result in disciplinary action up to and including termination of employment.

Disclosure of Privacy Notice

Arkansas Blue Cross and its affiliates recognize and respect the privacy concerns of potential, current and former customers. Arkansas Blue Cross and its affiliates are committed to safeguarding this information. This Financial Information Privacy Notice is provided for informational purposes and will be updated and distributed as required by law. It is also available on our website at arkansasbluecross.com or from our Customer Service call centers. Our Customer Service call centers are open from 8 a.m. to 4:30 p.m., Central time, Monday through Friday.

Members of self-funded health plans should call Customer Service using the toll-free telephone number on their member ID card.