New year, new Blue & You Fitness Challenge

Mark the Blue & You Fitness Challenge on your calendar

Want to make movement a priority? The free Blue & You Fitness Challenge could be just the ticket.

How we’re helping Arkansans Take Good Care

Arkansas Blue Cross and Blue Shield is committed to improving the health and well-being of Arkansans. We are proud to have created programs that offer our members and communities resources and support for their whole health.

Blue & You Fitness Challenge

The Blue & You Fitness Challenge is one of the largest and longest-running community health programs in Arkansas. It’s designed to encourage people to be more active, engage in healthy behaviors, and have fun while doing it.

The 2025 Blue & You Fitness Challenge is a three-month challenge that is open to everyone. It encourages participants to exercise, make healthy choices and log activities to earn points toward team and individual recognition and rewards. Participants create teams of co-workers, friends, or family members. From March 1 to May 31, they earn points for their team by exercising and participating in wellness activities like stretching, volunteering and drinking water. Activities are logged through a free app.

“The Challenge is a fun way to improve health and well-being, as well as camaraderie and workplace culture,” said Kristy Follett, Challenge administrator. “It’s about being fit mentally and physically.”

Organizations can form teams now through January 25 at blueandyoufitnesschallenge-ark.com. Individuals can register within teams February 1-28.

Arkansas Blue Cross and Blue Shield, the Arkansas Department of Health and the Arkansas Department of Human Services launched the free fitness program in 2004.