We’re Here for You

A word with Curtis Barnett,

President and Chief Executive Officer

As we enter the fall season and prepare for open enrollment, we recognize that rising healthcare costs, shifting regulations and economic pressures have created turbulence in the healthcare marketplace for individuals, families, providers and insurers alike.

It’s an environment we do not expect to turn around overnight, but we intend to apply all our energy, talent, creativity and commitment to continuing to serve Arkansans.

For more than 75 years, you’ve been able to trust our reliability, and we are taking strides to make healthcare more accessible and modernize our member experience. Our digital tools are more intuitive, our service teams more responsive, and our coverage options more flexible than ever.

In fact, we were recently recognized by JD Power with a regional award for member satisfaction. It wasn’t anything we applied for; it was based on their research. It is a direct reflection of our employees’ commitment, care and excellence. It is also a reflection of your loyalty and trust, which is truly the essence of our mission. You inspire us every day.

As you consider your health insurance coverage options this fall, know that Arkansas Blue Cross and Blue Shield is here — not just as your health insurer, but as your partner in well-being. We’re focused on a whole-person approach to health, investing in your physical, emotional/mental and social health. We’re committed to helping you weather the storms, embrace change and build a healthier future.

This issue of Blueprint contains more about our 2026 open enrollment offerings. If you have questions, please contact your nearest ArkansasBlue Welcome Center or give us a call.

Thank you for trusting us with your care.