Managing maternity
- June 24, 2025
Supporting moms and babies during every step of the childbirth journey
Arkansas Blue Cross and Blue Shield is proud to help ARHOME families take good care during and after pregnancy through two unique programs: Maven and Special Delivery. These programs are free for ARHOME members and can help make pregnancy safer.
Maven is a free online program available to most members. To see if you can use it, check Blueprint Portal self-service website or smartphone app or call the number on your member ID card. With Maven, you can talk to providers, lactation consultants (breastfeeding help) and mental health experts anytime you need. You also get a personal health coach to answer your questions and give advice between provider’s visits.
Special Delivery helps pregnant women work with their providers to watch for signs of preterm labor (when the baby comes too early). Moms of any risk level can join this program, and a registered nurse will support you during your pregnancy. You can sign up for Special Delivery through Blueprint Portal or by calling the number on your member ID card.
Blue Wellness Rewards gives moms-to-be redeemable gift cards to work toward a healthy pregnancy and birth. When they report a pregnancy, Arkansas Blue Cross sends helpful information to keep both mom and baby healthy. And by doing certain healthy activities, moms can earn up to $225!
For ARHOME members, it’s important for moms to keep their contact information updated with the Arkansas Department of Human Services (DHS) so they can access these services. You can update your info in person at a local DHS county office, online at access.arkansas.gov., or by phone at (888) 987-1200. To find a county office near you, visit Find a County Office – Arkansas Department of Human Services.
Women can also get advice from their provider or pharmacist to decide whether birth control could help them with family planning.
Women can sign up for Maven, Special Delivery or Blue Wellness Rewards in Blueprint Portal or by calling the customer service number on their ID card.
Maternal Life360 HOMEs
Maternal Life360 HOMEs support women who are enrolled in ARHOME or Arkansas Medicaid, live in the counties that Maternal Life360 HOMEs currently serve. and have high-risk pregnancies. Maternal Life360 provides home visiting services during pregnancy and for up to two years after birth. Arkansas Blue Cross ARHOME pregnant women can get home visits and extra support during and after their pregnancy.
Please contact the Maternal Life360 HOME in your area to learn more about the program and how to become a client.
CRAIGHEAD COUNTY
St. Bernards Medical Center Pregnancy Clinic and Parents as Teachers, Jonesboro Urban Renewal and Housing (JURHA) – 4334 E Highland Drive, Suite B,
Jonesboro, AR 72402
870-207-0421 or email kntucker@sbrmc.org
INDEPENDENCE COUNTY
White River Health System – Pioneer Parent HUB- Community Connection Center 490 E College Suite 104 Batesville, AR 72501
870-793-0627 or email cmartin@gobsd1.org
PULASKI AND SALINE COUNTY
Baptist Health Medical Center – Little Rock
9601 Baptist Health Drive
Call 501-202-4099 or email mihow@baptist-health.org
PULASKI AND FAULKNER COUNTY
Baptist Health Medical Center – North Little Rock
3333 Springhill Drive
Call 501-202-4099 or email mihow@baptist-health.org
DHS is reviewing Maternal Life360 providers to serve other locations. Please check back on our website for updates.
For questions about Maternal Life360 HOMEs in your area, please call 501-500-2184.
Maven is an independent company engaged by Arkansas Blue Cross and Blue Shield, Octave Blue Cross and Blue Shield and Health Advantage to provide maternity benefits, including care advocacy, virtual consultations, coaching and education. Maven is not affiliated with Arkansas Blue Cross or the Blue Cross Blue Shield Association. Maven is not intended to replace your in-person providers. Maven is a registered trademark of Maven Clinic Co. All rights reserved.